Tuesday, June 27, 2006
David Beckham is hailed as one of the best soccer players in England, but it's his proficiency with grooming and fashion, and his killer good looks, that garner him so much attention in the media, not his plays on the field. Guys and women everywhere recognize him as the epitome of the well-groomed man, and major organizations are using this to capitalize on the grooming industry.
In an announcement today, The Football Association revealed their plans to launch a range of England-branded grooming products. The line is the latest in a string of licensing initiatives The FA has signed onto in recent years. The brand was developed in hopes of cashing in on the World Cup finals in Germany next summer, and with men now making up approximately 50 percent of the buyers in the personal hygiene market, it is safe to assume that the brand will take off.
The line will be launched at the Brand Licensing Show at Earl's Court on October 25-26. The products, available first in Sainsbury's this winter and across England in 2006, will incorporate deodorants and shower gels with elements such as water bottles and hacky-sacks.
took a picture of love 7:24 PM
